MANILA — Metropolitan Bank & Trust Company (Metrobank) has launched Moneygurado, a new campaign and docuseries aimed at promoting financial mindfulness among Filipinos by grounding practical money guidance in real-life stories, cultural realities, and everyday experiences.
Derived from the Filipino term “manigurado,” meaning “to make sure,” Moneygurado combines “money” and “sigurado” to reflect the goal of being confident, informed, and protected in every financial decision. The campaign brings together everyday money management and fraud awareness, taking a more relatable approach—starting with real Filipino experiences instead of traditional rules or tips.
The initiative builds on Metrobank’s long-standing advocacy of helping Filipinos take control of their finances by translating financial concepts into everyday behaviors such as planning ahead, spending with intention, protecting assets, and staying open to opportunities for growth. Moneygurado positions financial mindfulness as a practical mindset that empowers individuals to navigate uncertainty with clarity, confidence, and control.
The campaign comes at a time when many Filipino households are facing increasing financial pressure due to rising fuel prices, higher cost of goods, and shifting economic conditions. These challenges highlight the need to shift from reactive habits to more deliberate financial decision-making—from “bahala na” to “sigurado.”
“Moneygurado is about helping Filipinos become more intentional with their money by understanding the ‘why’ behind their decisions,” said Digs Dimagiba. “By starting with real stories that reflect everyday realities, we make these conversations more relatable—and ultimately more actionable.”
A docuseries rooted in Filipino values and lived experiences
At the heart of the campaign is the Moneygurado docuseries, which explores how deeply rooted Filipino values influence financial behavior—from saving and spending to borrowing and resilience.
Rather than prescribing rules, the series examines how cultural traits such as katatagan (resilience), hiya (shame), pakikisama (fellowship), and utang na loob (debt of gratitude) shape financial decisions. While these values define identity, they can also lead to habits that prioritize short-term social obligations over long-term financial security.
The premiere episode, “Kapit Lang: The Filipino Way of Surviving,” features entrepreneur Audrey Cruz, founder of OnlyPans Taqueria in Poblacion, Makati. What began as a pandemic food delivery concept quickly grew into a thriving business—until a fire forced them to rebuild from the ground up.
Her story highlights the Filipino trait of resilience, while underscoring a key insight: survival alone is not enough without preparation. True financial resilience comes from intentional habits developed before a crisis, not during it.
Upcoming episodes will continue this exploration through different perspectives, including:
“Utang sa Pelikula: Self-Worth and Borrowing,” featuring Jose Javier Reyes
“The Price of Hiya,” featuring Xiao Chua
“Alkansya: The Filipino Art of Waiting,” featuring Michelline Suarez
While the series begins with storytelling, its goal is to help Filipinos translate insight into action—encouraging more purposeful borrowing, disciplined spending, goal-oriented saving, and a more intentional approach to financial resilience.
“Real progress starts when people see themselves in the story,” Dimagiba added. “Moneygurado is designed to meet Filipinos where they are—acknowledging their realities and helping them move forward with practical, meaningful actions.”
In the coming months, Metrobank will roll out additional Moneygurado episodes alongside accessible learning materials for students, families, and communities through its Earnest platform.