By: Dante M. Salvana
PASAY CITY — Subic Bay brings together its premier tourism attractions, accommodations, and travel experiences as it showcases the best of the destination at the Travel Madness Expo 2026, held from July 10 to 12, 2026, at the SMX Convention Center, Pasay City.
Strengthening its position as one of the Philippines’ leading leisure destinations, Subic Bay is participating in the country’s premier travel trade event alongside its tourism stakeholders, offering visitors an opportunity to discover world-class attractions, adventure activities, nature encounters, and hospitality experiences available within the destination.
Photo by: Rodel Mayor – SBMA Tourism
The Subic Bay delegation features a strong lineup of tourism partners, including The Aurora Subic Hotel, ACEA Subic Beach Resort, Birds in Focus, Emerald Manor by Crown Peak, Hotel Kamana Sanctuary Resort and Spa, ibis Styles Subic, Ocean Adventure Subic Bay, Subic Bay Travelers Hotel & Event Center Inc., Subic Bay Yacht Club Inc., Sun Plaza Subic, The Lighthouse Marina Resort, and Zoobic Safari.
Through their participation, these tourism stakeholders highlight the wide range of experiences that make Subic Bay a preferred getaway for leisure travelers, families, adventure seekers, and corporate guests. From beachfront escapes and luxury accommodations to marine adventures, wildlife attractions, and immersive nature experiences, Subic Bay continues to offer diverse travel options for every market.
Photo by: Rodel Mayor – SBMA Tourism
The Subic Bay booth invites visitors to explore exciting travel packages, meet industry partners, and learn more about the destination’s attractions and services under the campaign message: “Discover. Explore. Experience.”
“Travel Madness Expo provides an important platform to showcase the many reasons why Subic Bay remains a must-visit destination. Through the collaboration of our tourism stakeholders, we continue to promote meaningful experiences and unforgettable journeys for visitors,” the Subic Bay tourism delegation said.
Expo guests are encouraged to visit the Subic Bay booth, participate in activities, and connect with tourism partners to plan their next adventure in the destination.
With its combination of natural attractions, exciting activities, heritage sites, and world-class accommodations, Subic Bay continues to position itself as a complete tourism destination that delivers memorable experiences all year round.
The Travel Madness Expo 2026 runs until Sunday, July 12, 2026, at the SMX Convention Center, Pasay City.
Discover. Explore. Experience Subic Bay.