OLONGAPO CITY, Zambales — Local products from agrarian reform beneficiaries and micro, small and medium enterprises (MSMEs) in Zambales are being showcased at the 7th Panaliwan Trade Fair, which opened on October 14 at SM City Olongapo Central.
Running until October 17, the four-day trade fair provides a venue for Agrarian Reform Beneficiaries Organizations (ARBOs), Agrarian Reform Beneficiaries (ARBs) and local entrepreneurs to display and sell their products to shoppers.
The fair features a variety of locally made goods and food products highlighting the skills, creativity and livelihood initiatives of Zambales producers.
The activity also encourages consumers to support homegrown enterprises, helping local producers expand their market reach and generate income from their products.
Organizers called on residents and visitors to explore the participating exhibitors and purchase locally made products, emphasizing that every purchase contributes to sustaining the livelihood of farmers, agrarian reform beneficiaries and small business owners.
The 7th Panaliwan Trade Fair is being held on the ground floor of SM City Olongapo Central, with shoppers invited to visit the exhibition throughout its four-day run.
The event highlights the role of local trade fairs in providing market opportunities for community-based enterprises and promoting products made by Zambales entrepreneurs.