By: Gabriel A. Salvaña
OLONGAPO CITY — The Department of Trade and Industry (DTI)-Zambales recognized businesses and public markets for their compliance with consumer protection standards during the culmination of Consumer Welfare Month 2026 at SM City Olongapo Central on Oct. 22.
The awarding ceremony highlighted the conferment of the DTI Bagwis, Eco-Konsyumer Business Seal of Excellence, and Konsyumer Seal of Excellence for Public Markets, recognizing establishments that uphold fair trade practices, product standards and quality consumer service.
Held under the theme “Ligtas na Produkto, Tiwala ng Mamimili: Pagpapataas ng Pamantayan para sa Mas Ligtas na Produkto at Mas Matibay na Tiwala ng Mamimili,” the event gathered government agencies, local government units, business stakeholders and other partners to strengthen consumer protection in Zambales.
DTI-Zambales Director Enrique D. Tacbad, PhD, delivered the opening message, followed by presentations on programs and services from the Integrated Bar of the Philippines-Olongapo City and Zambales Chapter.
The event also featured the launch of Project METRO, an initiative aimed at strengthening the implementation of fair trade laws. The turnover of the Ikot Palengke App and Consumer Hub systems was also conducted to improve price monitoring and monitoring of product quality in public markets.
DTI-Zambales and Gordon College likewise formalized their partnership to strengthen consumer protection efforts and the enforcement of relevant laws. The program also included the coronation of Zambales Consumer Advocate 2026.
The agency thanked its partners, including SM City Olongapo Central, the provincial government of Zambales, the Olongapo City government, other local government units and participating agencies, for supporting initiatives that promote safe products, fair trade and informed consumer choices.
DTI-Zambales said the activities underscore its continuing efforts to protect consumers and encourage businesses to maintain standards that build public trust.