Photo by: DOT Region 3
MANILA — Tourism stakeholders from Central Luzon generated more than ₱491,305.90 in direct sales at the 37th Philippine Travel Mart, while Subic Bay alone recorded about ₱2.3 million in sales, underscoring strong domestic market demand for the region’s tourism products.
The three-day travel trade event, held at the SMX Convention Center Manila from Sept. 4 to 6, brought together tourism enterprises and destination representatives from across Central Luzon, providing a venue for the region to expand its market reach and connect directly with prospective travelers.
The Central Luzon Pavilion featured established destinations, emerging tourism enterprises and curated travel packages, allowing visitors to access accommodation deals, attractions and other tourism products in the region.
Among the major participants was Team Subic Bay, which showcased special offers from hotels, resorts, attractions and other tourism establishments operating in the Subic Bay Freeport.
Photo by: Funtastic Subic Bay
Participating Subic Bay tourism stakeholders included ACEA Subic Beach Resort, Forestview Leisure Residences, ibis Styles Subic, Ocean Adventure, Subic Bay Travelers Hotel and Events Center, Subic Bay Venezia Hotel, Subic Bay Yacht Club Inc., Subic Grand Harbour Hotel, Subic Riviera Hotel and Residences, The Aurora Subic Hotel, The Lighthouse Marina Resort and The Villas Moonbay Marina.
Photo by: Funtastic Subic Bay
The participating Subic Bay enterprises collectively generated about ₱2.3 million in sales during the travel mart, highlighting the Freeport’s strong appeal among domestic travelers and the effectiveness of direct selling and promotional activities at major tourism trade events.
The sales performance also provided participating establishments with an opportunity to strengthen their market presence, establish business leads and encourage travelers to plan trips to Subic Bay.
Photo by: DOT Region 3
DOT Region III Regional Director Richard Daenos said the Philippine Travel Mart participation was part of the agency’s continuing efforts to bring Central Luzon’s tourism products closer to the domestic market and create stronger business and market linkages for local tourism enterprises.
The event also enabled tourism stakeholders to engage directly with potential customers and convert travel interest into actual bookings and sales.
The ₱491,305.90 in direct sales recorded at the Central Luzon Pavilion, together with the ₱2.3 million sales generated by Subic Bay stakeholders, reflected the commercial opportunities available to destinations and tourism enterprises through domestic travel promotions.
“More stories are yet to be told. We look forward to welcoming more travelers to Central Luzon,” Daenos said.
The 37th Philippine Travel Mart served as a platform for Central Luzon to showcase its tourism portfolio and reinforce the region’s position as a competitive destination in the domestic travel market.