Photo By: Clark Development Corporation
CLARK FREEPORT — Metro Clark is moving as one. Local government units and the Clark Development Corporation (CDC), through the Metro Clark Advisory Council (MCAC), agreed to consolidate tourism branding, promotions, and events to position Metro Clark as a single destination for domestic and international markets.
CDC President and CEO Atty. Agnes VST Devanadera stressed coordination.
“Metro Clark must be presented as one destination, one identity. Before we sell to foreign, we should maximize our roadshows,” she said.
She urged LGUs to prepare new attractions, updated tourism materials, and improved accessibility ahead of nationwide roadshows.
The unified push highlights tourism destinations across Metro Clark. In Mabalacat City, Clark Freeport Zone anchors aviation history, shopping, and resorts. In Bamban, Tarlac, the WWII Museum, Death March Marker, and Balacbac Nature Spring showcase heritage and eco‑tourism. In Capas, Tarlac, the Capas National Shrine. In Porac, Pampanga, Miyamit Falls, Tutulari Avatar Gorge, and Binulu Festival– annual food festival showcasing indigenous Aeta cooking traditions highlight adventure and nature. In Angeles City, Holy Rosary Parish Church, Museo Ning Angeles, Museum of Philippine Social History, and Puning Hot Spring, among others showcase heritage, culture, and leisure.
Photo By: Clark Development Corporation
CDC Tourism Promotions Division reported 32.6 million visitor arrivals and ₱43.47 billion in receipts in 2025, driven by strong MICE (Meetings, Incentives, Conferences, Exhibitions) events. Peace and order remain central. Philippine Drug Enforcement Agency (PDEA) Region III noted gains in reducing drug‑affected barangays but called for stronger monitoring and aftercare systems. MCAC members underscored that security is essential to sustaining investor confidence and tourism growth.
Metro Clark’s unified tourism strategy aims to deliver both visitor arrivals and stability — a competitive edge in the regional market. (PR- CDC)